SAMUEL MOROS
Advertising & Marketing
Portfolio
Dynamic marketing professional with a proven track record of bridging creative design and sales strategy. Expert in orchestrating full-lifecycle marketing campaigns and developing high-value sales enablement tools that secure new investments and drive revenue growth.
EXPERIENCE
Marketing Communications Manager
2024 - Present
@DNV
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Conceptualize and design high-impact social media assets and visual marketing materials that directly support brand identity and campaign KPIs to increase audience engagement.
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Spearhead the development of sales enablement tools and multi-channel materials, including eBooks, one-sheets, guides, statement of qualificåations, and buyer’s guides, to empower the sales team in securing new investments.
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Orchestrate the full lifecycle of marketing and 'sprint' campaigns, managing 1-3 high-priority initiatives while balancing a high-volume workflow of visual and digital assets.
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Partner with internal marketing and sales departments to ensure all marketing assets and deliverables align perfectly with campaign objectives and brand standards.
Marketing Solutions Specialist
2022 - 2024
@Effectv
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Developed and distributed marketing campaigns, new advertising products, and promotional programs targeted at automotive, cross-market, and retail clients.
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Helped secure over $300k across multiple markets using internal marketing tools and creative solutions.
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Managed over 20 marketing projects on a weekly basis while successfully ensuring their completion in a timely manner.
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Supported the region’s sales team to help earn and secure additional investments using strategic marketing initiatives.
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Collaborated with internal marketing and sales teams across the region to push new marketing ideas and help secure additional investments.
Campaign Manager
2021 - 2021
@Effectv
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Managed over 30 different TV and digital campaigns weekly for a wide variety of clients including retail and medical.
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Successfully managed advertising campaigns from start to finish with budgets of $45,000 – $300,000.
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Worked closely with assigned sales team to develop new monthly, quarterly, or yearly advertising campaigns as well as closely monitored current campaigns to maximize revenue.
Associate Campaign Manager
2019 - 2021
@Effectv
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Responsible for weekly internal meetings to ensure client and company satisfaction.
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Ensured full integration of varied knowledge to determine business and functional priorities as it relates to the client campaign.
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Partnered with internal departments including digital traffic, ad copy team, and business operations to maximize campaign performance and success.
CORE COMPETENCIES & TECHNICAL SKILLS
Marketing
Advanced
Microsoft Office
Advanced
Creative Leadership
Proficient
Relationship Building Skills
Proficient
Social Media
Proficient
Monday.com
Proficient
Communication Skills
Proficient
Canva
Proficient
Multitasking
Advanced
Self-Starter
Proficient
SalesForce
Advanced